flyLAL charters airline becomes
Small Planet Airlines
Written by Stand By News at 28/07 2010, 01:31 - 0 comments
“The main catalyst for the rebranding was our international growth. The previous brand flyLAL was associated with “scheduled flights”, “business travel” and “Lithuania”, where as today our business strength is in charter flights in four European countries - Italy, Poland, Estonia and Lithuania” - says Vytautas Kaikaris, CEO of the Small Planet Airlines. He also noted, that the change of the brand name will also reflect new business philosophy, according to which passenger service will be a key focus area. “Charter airlines are not exactly famous for great passenger service. After all, their services are commoditized and bought on lowest price and passenger services are kept to a bare minimum. We see an opportunity here. Having a strong experience in the charter business, we aim to become the Europe’s leading independent charter airline. We are passionate about passenger service and will work to make holidays started right after travellers get aboard of our aircraft,” says V. Kaikaris.
During the flights, passengers will be offered latest press as well as beverages, food and other goods from the renewed Sky-shop. At the end of the year the airline plans to offer its passengers portable iPAD computers with a wide choice of games, movies and other entertainment.
More about Small Planet Airlines: www.smallplanet.aero